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Agriculture, Food & Beverages

Technological progress also reaches the fields and barns of agriculture - at the other end also food production and trade.

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By 2050, we will need to feed about 9 billion people. How can we continue to meet the demand for healthy and safe food? Technological innovations in the food chain are becoming more widely applicable and available. Just think of robotization, data-driven technology and new processing techniques like 3D printing. Thus, technology is also making a positive contribution to healthier products. Have you already taken this step?

Responsibility in the food sector is increasing

How can the food sector evolve in a changing world? And how can you as an organization find a place in it? The responsibility of the German food sector is great. Demographic change is also having an impact. In Germany and Western Europe, the proportion of older people and people with higher education is rising, and with it the demand for healthier foods. As a result, more and more attention is being paid to nutritional values, labelling and user-friendliness. Germans are also said to be fundamentally skeptical when it comes to new technologies. This is evident in the case of genetic engineering, and in the case of digitization, many just don't see the possibilities yet.

Innovation in sustainability

Demographic change is also creating tensions in the production chain of the food and beverages sector. More needs to be produced with fewer resources. Agricultural land is under pressure from urbanization. Efficient use of raw materials to stop putting unnecessary pressure on the soil and nature thus becomes a priority. People are more and more gaining awareness to have a look on that. Therefore, the current agricultural system needs to be changed and technological innovations are inevitable.

Is your infrastructure ready for this?

The foundation for all these technological applications is a robust infrastructure that is future-proof, intelligent and open. From M2M applications in the agricultural field to comprehensive logistics solutions that put food on Germans' plates, all processes are subject to digitization. From remote-controlled combine harvesters to smart refrigerators that reorder drinks: The industry is changing and full of opportunities.


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